At Arizona State University's Business School, I was integral to developing "Hephaestus," a hypothetical project for a class competition. We designed innovative nanocarbon tubes to assist firefighters, a concept demanding strategic planning and creativity. This project demonstrated my ability to collaborate and develop practical solutions to complex challenges​​.

Our Hephaestus concept, envisioning advanced nanotube vests, aimed to significantly improve firefighting safety and efficiency. This theoretical venture, winning against numerous original ideas, showcased our innovative thinking and strategic foresight in product development and market positioning​​.

I led the project's market research, analyzing trends and consumer behaviors to identify unique selling points and craft a compelling business narrative. This role was crucial in driving market interest and shaping effective communication strategies​​.

Furthermore, I managed the strategic outreach, meticulously planning promotional strategies to highlight the product's benefits to potential stakeholders. This hypothetical marketing exercise refined my skills in anticipating market needs and ensured our ideas were realistically positioned​​.