Northwestern Women’s Basketball
Upon assuming the role of Marketing Coordinator for Northwestern Women's Basketball, I quickly identified the need to refine our operational approach for game day management. Initially working with the format provided to me by my supervisor, I encountered challenges with its structure, leading to ambiguities in execution. To address these issues, I sought mentorship from the men's basketball director and drew inspiration from my coworker’s task sheet used for men’s basketball.
In response, I developed my own task sheet format, a revamped tool that significantly improved our operational efficiency. This new version brought clarity to role definitions, detailed event overviews, and streamlined communication, ensuring that each team member was well-informed of their responsibilities. These enhancements not only facilitated smoother coordination among staff but also bolstered our ability to execute game day tasks effectively.
My initiative in refining the task sheet exemplifies a commitment to excellence, an aptitude for strategic thinking, and an ability to lead complex logistical operations. It underscores my capabilities as a business strategist, adept at improving systems, fostering collaborative work environments, and managing intricate situations efficiently.
upgrading the staffing sheets
student & fan giveaways
This giveaway announcement was sent in the weekly student athletic announcements newsletter, “Catch the ‘Cats”
As the project lead for the Northwestern Women's Basketball crewneck, I oversaw the product's journey from concept to distribution, ensuring that every detail resonated with our brand's legacy and fan expectations. This crewneck, designed as an exclusive piece of memorabilia, encapsulates the spirit of the team—bold, resilient, and steeped in tradition. My role encompassed the entire process, from selecting the high-quality fabric that offers comfort and durability to overseeing the sleek design that features the Northwestern Women's Basketball logo prominently.
Managing this project, I honed in on the minutiae of product development, marketing, and procurement while maintaining a keen eye on quality control and distribution channels. Employers looking for a candidate with a thorough understanding of product lifecycle management will find my skills perfectly aligned with their needs. This crewneck is not just a piece of apparel; it's a testament to my capability to deliver products that not only meet but exceed market standards and consumer expectations. Through this initiative, I demonstrated a blend of creative vision, strategic marketing, and practical execution, highlighting my multifaceted expertise in bringing a product to life and into the hands of fans.
Mock-up of sweatshirt with vendor. Depicts Northwestern branding and Coca-Cola sponsorship.